Catmull explains why creativity is essential and what impact it had on Pixar over the years. Unsurprisingly, therefore, Ed Catmull elaborates on what it means to be creative. Oh, and of course, he is also a founder of Pixar, currently the President of Pixar and Walt Disney Animation Studio. Whilst he is described online as “an American computer scientist”, it would be fairer to present him as one of the pioneers of computer animation and story-telling. The more comprehensive review comes next.Įd Catmull has a fascinating story to tell. Let me explain why!Ĭatmull’s Creativity, Inc.: a brief overview (for starters)Īs usual on I’ll Make You Think SMART, let me start with a brief book review for starters. I’m sure more tech-savvy readers will be interested in that, though. In any case, creativity is a fascinating topic, and this book was totally worth the time I spent reading it. Why? Because Ed Catmull explains Pixar’s creation process in great depth and that was a little too much for me. The story went a little too technical to my taste, however. and found very interesting to learn how creators behind the best animation movies work.
Overall, I enjoyed reading Creativity, Inc. And considering that I had just finished another book on creativity – Originals, How Non-Conformists Move the World by Adam Grant – I must admit that my expectations were very high. So I read the book, guessing that the whole thing would most likely focus on how the guys at Pixar worked on making new things differently. But tell me about Buzz Lightyear, make me dream with some creativity promises and I’m game! I didn’t even look at the book’s description, to be honest. Book Review: Creativity, Inc. – Ed Catmull & Amy Wallace.Ĭreativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull and Amy Wallace is one of those books I bought because the cover was exciting and because the title was very promising. Totally worth your time anyway if creativity, business development or simply the history of Pixar are of interest to you for one reason or another. But it is nonetheless an interesting and challenging read. The book is very practical, in other words, and it explains to what extent creativity can become part of a company’s DNA.Īll in all, I’d say that Creativity, Inc. uses the story of Pixar as a practical case study. by Ed Catmull (with Amy Wallace).Ĭreativity, Inc.
Looking for insights and tips on business and creativity development? Here is a book suggestion: Creativity, Inc.
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